Monday , Sep , 23 , 2013 Hoopsvibe

Derrick Rose & adidas Launch New D Rose 4.0 Kicks.

 New shoes. New apparel. New season. D Rose is BACK.

HoopsVibe's Very Quick Call: Feels like Derrick Rose hasn't missed a beat.

FW13_Rose4_PR_Action-1_FW-Home_H_01

The wait is over. Adidas will release the D Rose signature basketball shoe and apparel line October 10. Although if you can't wait that long and want to be the first on your block to be rocking the D Rose 4s you can make a move for pre-sale purchases right now at adidas.com

"When I'm out on the court I'm doing everything in my power to win, and off the court I'm a pretty laid backguy who likes to spend time with my family," said Rose.

Divided by a bold line at the ankle, the front and back of the shoe represent the two distinct on and off-court personalities of Derrick. With tough and strong materials and innovative technology, the back heel was designed to highlight Derrick’s game and enhance his explosive and attacking style of play. The front of the shoe, made with premium materials and a sleek, clean design, represents Derrick’s relaxed and understated off-court style. 

With all that said, I can make this even easier … take a look, these shoes look dope. I was a huge fan of the earlier D Rose kicks, but the evolution of this signature shoe has both kept true to the original and remained modern. I love the new 4.0s.

“On the court, Derrick is a competitive and explosive player, but off the court he transforms into a humble person who is deeply dedicated to his family, team and the city of Chicago,” said Lawrence Norman, vice president, adidas Global Basketball. “This is what makes him truly special in this sport and this shoe, unlike any other, showcases these two sides of Derrick.” Side note on Lawrence Norman, he still owes me a game of 1-on-1. Yes, I will continue to mention this until this challenge is met. 

I had the opportunity to meet Norman at the original D Rose shoe release event in Los Angeles over a year ago and we both got to talking some smack. This will be settled one day and HoopsVibe will be there with all the details.

The shoe uses adidas’ Crazyquick outsole traction system – the company’s latest performance innovation – that gives Derrick maximum control and flexibility for quick moves on the court. adidas’ new SPRINTWEB technology, dynamic GEOFIT ankle support and improved molded SPRINTFRAME enhance the support, comfort and control of the shoe.  And, in what has become a trademark on Derrick’s shoes, the three stripes on the back heel remind Derrick’s opponents of his quickness when he drives past and over them on the court.

The D Rose 4 also includes detailed style elements to deliver a clean off-court look. Premium elements include the gloss upper pattern featuring a modern material finish and smooth synthetic leather, a reflective D Rose logo on the ankle collar and an eye-catching hologram material overlaid by perforated synthetic leather to highlight the shoe’s prominent D Rose logo on the tongue.

You can grab the new D Rose 4s at adidas.com, Foot Locker and Eastbay on October 10th for $140 in three different colorways. Word on the street is five additional colorways will launch throughout the year. That might be when the real fun stuff comes out.

Photo Credit: adidas.

Tags: , , , , , , , , , ,