Fila Teams with Soles4Souls
Great program making a difference where it counts.
HoopsVibe's Very Quick Call: Good to see at least one shoe company trying to do something to help those in need besides releasing another $200 custom sneaker.
Soles4Souls is a global non-profit organization dedicated to fighting poverty through the distribution of shoes and clothes. Great to see Fila reaching out to an established program to try and find a way to give back during the holiday season.
The #ShowUsUrSole campaign will run from now until December 31st, 2013. When customers are checking out purchasing full price items they have the opportunity to contribute money to those in need. For every dollar they contribute to Soles4Souls the shopper will receive a discount in the same amount. 100% of the conations go to the Soles4Souls charity.
In addition, people can send in creative images of their favorite Fila soles or an image of themselves doing any type of volunteer work. The winner with the best submission will win a $1,000 Fila gift card.
The only question with a great campain like this is why aren't more companies reaching out?
Photo Credit: Soles4Souls, Fila