Who’s Hurt More DRose or adidas?
We all feel for DRose, but what does this mean for the shoe company that bet big on him?
HoopsVibe's Very Quick Call: $185 Million is nothing to sneeze at.
The Derrick Rose's second season ending injury in two years leaves everyone that invested heavily in the 2011 NBA MVP in a precarious situation. The most obvious question is what does this mean for the shoe company that put up a 13-year $185 million contract.
Adidas bet big in February 2012 when they signed Derrick Rose to the largest shoe deal in history. Unfortunately, just a couple months after the ink dried on the deal Rose tore his ACL and was forced to sit out the entire 2012-2013 season. Adidas tried to weather the storm by launching #TheReturn campaign. This campaign followed every step of Rose's recover and dedication to the city of Chicago. All things considered, adidas did an amazing job of keeping DRose relevant in the media over the course of the season, but with his recent season ending injury in two years they must be debating whether they purchased a lemon.
With Rose not on the court, adidas has had serious problems moving his signature shoe. They only moved $25 million of their premiere DRose product in 2012. This is far below expectations. Adidas isn't showing any signs of withering though. They are rumored to be willing to drop another $180 million on University of Kansas Freshman Andrew Wiggins. He could be the future of the sport, but then again, so was Rose before he got injured (twice).
Photo Credit: Adidas