Saturday , Jul , 19 , 2003 C.Y. Ellis

The Nike Dunk Undefeated

The recently opened Undefeated boutique, opened by Eddie Cruz of Stussy and Union fame. Cruz was the first to introduce custom Nikes bearing luxury Louis Vuitton and Gucci logo swooshes.

These kicks are the result of Nike’s first collaboration with Undefeated in LA.

The shoe features the shops trademark logo on the outsole. Two versions are currently in existence and both are limited to 24 pairs only.


The two colorways are White/White-Grey and the White/White-Gum. Just look and drool cause these shoes will never be released to the general public… There were only 48 pairs ever made (both colours). 

Nevertheless, why 48 pairs only?

I believe there are 48 inland states in the USA, and the “undefeated” series limited model represent besides the logo of the store , I guess a certain tribute to a certain basketball team that was once undefeated 5 times in a row (hence the drawing on the right side of the shoes, the famous 5 bars, also the logo of the Undefeated store).

The Undefeated store is sleek, with a courtyard feel and fountain that dribbles outside after flowing through the store’s interior. The Undefeated store blesses LA scenesters with cool, ever-changing art on the billboard that sits atop their roof, overseas sneaker imports, offerings from the ultra-exclusive (we’re talking 1,500 pairs per style, kids) Nike HTM line, plus lesser-known Japanese sneaker brands like Vis Vim and Tasmania.

The address of the Famous store in LA is :
112 1/2 South La Brea ave , Los Angeles, CA 90036
Phone : (323) 937 6077
Store hours: M-S 10 to 7pm, Sunday 10-6pm


The Nike Dunk Undefeated