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Video: Did Nike overreact censoring the 'secret' LeBron James dunk tape?

Jul 23rd, 2009
Of course, this didn't kill the incident. Instead, the opposite happened. The hype grew. It was all hoop heads could talk about. And Nike was rightfully killed in the press and court of public opinion for censoring a natural part of basketball. Today, TMZ, the gossip rag known for celebrity dirt, posted the phantom incident on their website. No doubt about it, Crawford's aerial antics were impressive. However, at least from a far, James is hardly getting the Shawn Bradley, poster-job treatment ... Video: Did Nike overreact censoring the 'secret' LeBron James dunk tape?

What an overreaction.

Recently, LeBron James was dunked on by college star Jordan Crawford at a Nike  event near Indiana University. In an effort to protect King James’ image, ‘The Swoosh’ acted like a third-world dictator and seized all video footage of the incident.

Of course, this didn’t kill anything. The hype only grew. It was all hoop heads could talk about. And Nike was killed in the press and court of public opinion for censoring a natural part of basketball.

Today, TMZ, the gossip rag known for celebrity dirt, posted the incident on their website. No doubt about it, Crawford’s aerial antics were impressive. However, at least from a far, James is hardly getting the Shawn Bradley, poster-job treatment.

Who cares if he got packed-on like the 7-7 Brigham Young University beanpole? Everybody gets dunked on. No exceptions.

When the story broke most felt James had nothing to be ashamed of. Seeing the clip confirmed the only thing shameful was how Nike handled the situation.

 Watch the clip below and give us your thoughts in the comment box? Did Nike overreact? Image courtesy of Keith Allison.


Comments (8)
ssssshhhhh July 23, 2009
Video: Did Nike overreact censoring the 'secret' LeBron James dunk tape?
..... Well it's not like they locked the doors and took everyone's cell phone
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a guest July 23, 2009
Video: Did Nike overreact censoring the 'secret' LeBron James dunk tape?
lebron got dunked on.he made it a bigger situation.he thinks hes too perfect.i mean if kobe, d-wade, or some other star whos not a big man got dunked on they wouldnt have babied about the footage.man up bron bron.it wasnt that bad, but still it happened.
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O.Sandor July 23, 2009
Video: Did Nike overreact censoring the 'secret' LeBron James dunk tape?
Hi no-name poster, You are right. It was really a non-issue until Nike grabbed the mysterious tapes. Then the hype built and LBJ and the swoosh both looked bad. Thanks for commenting.
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ronh July 23, 2009
Video: Did Nike overreact censoring the 'secret' LeBron James dunk tape?
That dunk was terrible they made it sound like was a poster dunk. It was an okay dunk everybody gets dunked on even the best.
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The Doctor of Balls July 23, 2009
Video: Did Nike overreact censoring the 'secret' LeBron James dunk tape?
Lebron James got posterized...the crazy thing is after this dunk...he went to the hospital and he was pregnant with Twins...all from this dunk!
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a guest July 23, 2009
Video: Did Nike overreact censoring the 'secret' LeBron James dunk tape?
You know there is a better quality version right? It was on Ebuan nation yesterday and I'm sure its on youtube by now. This TMZ version SUCKS.
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