Saturday , Dec , 03 , 2005 C.Y. Ellis

NBA All Star Ron Artest Signs Multi-Million Dollar Partnership With Basketball Lifestyle Brand k1x – Nation Of Hoops

Artest the first NBA Player to sign deal with k1x – Nation of Hoop

Munich, Germany (November 30, 2005) – Basketball lifestyle brand k1x (kay-one-ex)- Nation of Hoop is proud to announce the signing of NBA All-Star Ron Artest to a multi-year, multi-million dollar endorsement contract.

NBA All Star Ron Artest Signs Multi-Million Dollar Partnership With Basketball Lifestyle Brand k1x - Nation Of Hoops

The partnership will include the design of both a footwear and a clothing line. The Indiana Pacers Forward is the first NBA player to ink a deal with the Germanbased company founded in 1993.

A Queensbridge (NY) basketball legend and creative enigma, Artest will be actively involved in the design and development of two k1x Ron Artest lines, which will feature on-court performance styles (“Tru Warier”) and a basketball lifestyle look (“Ron Artest”), including footwear, apparel and accessories. Artest’s k1x clothing and footwear lines will make their US and European debut October 2006. Limited k1x „Tru Warier“ footwear and apparel will be available February 2006.

Artest comments, “I’m excited and honored to be the first NBA player to sign a deal with k1x. Their sneakers and clothes epitomize a ball players lifestyle to the core. Other big name endorsement offers also came on strong, but I really believe in k1x’s products and vision. Gotta watch out, my teammates are already fiending for my k1x! I had heard real good things about the company and brand, so I played in the k1x Chiefglider model during the pre-season. They’re on fire and will make a major mark here soon. Right now k1x is huge in Europe and I am thrilled to help them introduce their brand to the US!”

k1x CEO Christian Grosse remarks, “This is big time! There is not another player on the planet I would rather see playing in our shoes. Artest embodies all we ever looked for in a basketball player. Our main k1x claim, ‘You can’t teach heart’ describes him perfectly. Showboating is not our style. k1x identifies with the hard working hustle player who will dive for a loose ball on concrete to get a win, even in scrimmages. We completely embrace Artest’s inner city, raw hip-hop persona and have always cheered him on because he is definitely one of a kind. Our urban and different approach to the game makes him the only true figure head for k1x.”

For more information on Ron Artest please visit his web site or for more information on k1x visit

ABOUT RON ARTEST In his eighth NBA season, Indiana Pacers superstar Ron Artest is considered one of the best small forwards in the game today. He is one of the reasons why the Pacers are rated as a legitimate contender in the Eastern Conference for the NBA championship. Artest was voted the NBA’s 2003- 2004 Defensive Player of the Year by the media and was the leading vote getter for the NBA All- Defensive team as voted on by the NBA head coaches. Artest is currently averaging 21.2 points and 5.7 rebounds per game, and leads the NBA in average number of steals per game (2.58).

ABOUT k1x – NATION OF HOOP k1x – Nation of Hoop is a basketball lifestyle company founded "by ballers for ballers" in 1993. The brand consists of footwear, apparel, accessories, and equipment for players who want to live all aspects of a basketball driven lifestyle. German engineering, basketball-specific detailing and innovative styles with a very distinct urban flavor make k1x the perfect fit for the serious ballplayer on-court and off-court. Already a major force in Europe and Asia, k1x is poised to make their official U.S debut with Ron Artest.

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