NBA All Star Ron Artest Signs Multi-Million Dollar Partnership With Basketball Lifestyle Brand k1x – Nation Of Hoops
Munich, Germany (November 30, 2005) - Basketball lifestyle brand k1x (kay-one-ex)- Nation of Hoop is proud to announce the signing of NBA All-Star Ron Artest to a multi-year, multi-million dollar endorsement contract. Read More
'This is quite an honor to be named cover athlete of NBA LIVE in just my second year as a professional," Wade said. "When you look back at some of the great players who have had this opportunity, it's exciting to be a part of the EA SPORTS family and contribute to a game I've been playing for more than 10 years.'
Electronic Arts announced today that NBA All-Star Dwyane Wade will serve as cover athlete and spokesman for NBA LIVE 06, scheduled for release this fall under the EA SPORTS™ brand. Wade is in his second season with the Miami HEAT, where he set single-season franchise records for points per game (24.1) and total points scored (1,854) in helping to lead the HEAT to the top seed in the Eastern Conference Playoffs.
NBA LIVE 06 builds upon the depth and authenticity that the NBA LIVE franchise has delivered for more than a decade and that made last year the best-selling version in the history of the series. With advancements in gameplay and enhanced player graphics, the sport of basketball is elevated to a whole new level in NBA LIVE 06 with the superstars of the game looking and playing more like their real-life counterparts than ever before. Players can feel the emotion and intensity of the complete basketball experience with an up-tempo, fast-break, and physical brand of basketball that yields improved play in the transition game and real-life collisions in the paint.
Wade has emerged quickly as one of the most explosive players in the NBA in just his second season, a year that saw him become just the 10th player since 1979 to finish in the NBA's top 10 in both scoring (24.1) and assists (6.8) per game. A unanimous NBA All-Rookie First-Team selection a year ago, Wade was a member of the U.S. National Senior Men's Basketball Team last summer before returning to have an All-Star season for the HEAT this year. Wade, who was selected to the NBA All-Star Game in February, became one of just seven NBA players in history to average at least 25 points, eight assists and six rebounds while shooting 50 percent from the floor in a playoff series as he helped lead the HEAT to a recent four-game sweep of the New Jersey Nets in the first round of the 2005 NBA Playoffs. Wade was recently selected as one of People Magazine's 50 Most Beautiful People in an issue that hit newsstands at the end of April.
Developed in Vancouver, B.C., by EA Canada, the studio which is also home to the popular NBA STREET and NCAA® March Madness® franchises, NBA LIVE 06 will be available on the PlayStation® 2 computer entertainment system, Xbox® video game system from Microsoft, Nintendo GameCube™, and PC. The game also will be available for the first time on the PSP™ handheld entertainment system.
EA SPORTS is the leading interactive sports software brand in the world. Its top-selling titles and franchises include Madden NFL Football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, MVP Baseball™, NCAA® Football, NASCAR Thunder™, and Tiger Woods PGA TOUR®. The EA SPORTS home page is www.easports.com.Read More
Shortly after being featured in People magazine's "50 Most Beautiful People", Miami Heat All-Star Dwyane Wade became Sean John's clothing line's new ambassador.
Wade will be representing the brand starting with the next fall advertising campaign.
"Dwayne Wade is the Sean John man," said Sean John owner, Sean "P. Diddy" Combs. "At such a young age, he has become one of the best players in the NBA. We're going to make Dwayne Wade the first NBA male supermodel!"Read More
Beyonce and beau Jay-Z go a 'court'-ing at a Miami Heat-New Jersey Nets game in East Rutherford, N.J., on Thursday. Despite his smile, the rapper didn't have much to cheer about: He's part owner of the Nets, who lost to the Heat, 108-105.
CREDIT: JESSE D.GARRABANT/NBAE/GETTY IMAGESRead More