Wednesday , Apr , 20 , 2011 Hoopsvibe

Michael Jordan: ‘I want to spend’

 

“I want to spend money for a team that’s going to get us in the top four (in the Eastern Conference), the top three.“We haven’t put ourselves in position to do that yet because of some of the stipulations of our contracts,” adds Jordan. “And now this is the first time we feel like we’re going to have a pretty good summer because we have some flexibility. We want to invest. To get where we have to go, we know we have to.”

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HoopsVibe’s Very Quick Call: He has cache. He has money. Is this enough?

Michael Jordan, perhaps the greatest basketball player of all time, is willing to open his wallet and spend to turn his Charlotte Bobcats into a contender.

However, Jordan’s name and resources aren’t enough. For several reasons, it won’t turn the Bobcats, a mediocre team in the Eastern Conference, into a destination.

In today’s NBA, great teams have more than one superstar. And these superstars typically prefer big markets. Like New York. Like Los Angeles. Like Miami.

These cities let them maximize endorsement opportunities, grow their brand, and live like a TMZ style celebrity. All/some of the above can be done in Charlotte, but not to the same extent.

Of course, Jordan, a stubborn man, can’t accept that his star power and money won’t go as far as he’d like in today’s NBA.

Times have changed. Being Mike isn’t enough. Not in Charlotte, at least.

–Oly Sandor.

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