LeBron on lockout ending: ‘Heat is gone be on FIRE’
LeBron James: Miami/South Florida let’s go!!!! HEAT is gone be on FIRE
HoopsVibe’s Very Quick Call: And so ‘The Redemption’ begins.
LeBron James and his Miami Heat were public enemy number one during 2010-11, as fans, media, and even some players objected to the way they came together as free agents.
Simply put, they were the villains, which made for great ratings and publicity.
Sadly, this momentum has been delayed by a petty, annoying, and trivial five-month lockout, where owners and players fought over minor issues when the framework of a deal – like the split of Basketball Related Income – had been in place for weeks.
Now James begins the massive task of reshaping his image. Remember, the All-World three-man was routinely criticized and booed during the NBA Finals.
He was must-see TV. Just not in a good way.
In a sense, the lockout was good for James. It gave him time to pause, reflect and escape the harsh glare of the spotlight.
Time will tell if he’s learned from past errors. The shortened 2011-12 season holds the answer.
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