Wednesday , May , 14 , 2008 C.Y. Ellis

Larry Bird Sues for Unauthorised Use of Name


Larry Bird filed a lawsuit alleging a couple who bought his former home in southern Indiana are improperly using his name to promote a bed and breakfast.

The lawsuit, filed in U.S. District Court, claims Georgianna Lincoln and Christopher Cooke did not have permission to use the NBA Hall of Famer’s name with the property and are profiting off his trademark by stating the home belonged to him.

"The commercialization of Larry Bird’s name in association with this former property is wholly and completely unauthorized and is blatantly being done for the sole purpose of profiting illegally from Larry Bird’s name," the lawsuit states. [ESPN]