Thursday , Jun , 05 , 2008 C.Y. Ellis

NBA to Auction Jerseys Worn in Finals

Basketball star Kobe Bryant shoots, scores, and all the while fans can bid online on the NBA Most Valuable Player’s jersey in real-time.

The National Basketball Association said on Wednesday it will auction online, starting with opening tip-offs, jerseys worn by players during two games of the finals this week between Bryant’s Los Angeles Lakers and the Boston Celtics.

"It’s something that our fans have been asking for," Lisa Goldberg, the NBA’s senior director of trading cards and memorabilia, said in a telephone interview.

"It’s been moving in the direction for not just basketball, but all sports," she added. "Game-worn merchandise has definitely become a greater part of the market and collectors are wanting it." [ESPN]