Shaq: Phil Jackson Engineered the Feud with Kobe Bryant
A: It’s just that I’d say stuff, he’d say stuff. I think it was all designed by Phil (Jackson). Because if you think about it, Phil never called us into the office and said, ”Both of you all, shut the (heck) up.” Never did that in four years. He knew that when I read something, I was going to get upset. And he knew Kobe was going to always come out and play hard. So I think it was all done by design.
Q: You think he just wanted to light a fire under you guys?
A: Yeah. I think that’s exactly what it was. I think it was all done by design. Really. He never called us in a meeting and said, ”Shut up.” And basically, it was never a face-to-face… thing. It was always, he’d say something to you, I’d say something to another guy, I’d say something to you. That’s all it was.