Sunday , Jun , 14 , 2009 C.Y. Ellis

New Jersey Nets Planning to Stick with Yi Jianlian

After his one incomplete season, there are plenty of Nets fans who wouldn’t mind seeing the Yi Jianlian shipped out of New Jersey the way Richard Jefferson was nearly one year ago.

But even though Nets CEO Brett Yormark wouldn’t be the one to pull the trigger on any such deal, he is not ready to give up on the 21-year-old. In fact, regardless of Yi’s lack of production in his only season as a Net, Yormark is still looking to cash in on the 7-footer’s enormous popularity in his homeland.

After brokering four sponsorship deals with Chinese companies last October, just before the start of Yi’s first season in New Jersey, Yormark will be looking to add to that number when he meets with executives from 33 companies in China this week. He and a member of his sales team started a 10-day trip Saturday.