New Jersey Nets First Team with Practice Jersey Sponsorship Deal
The New Jersey Nets are the first NBA team to sell a practice jersey sponsorship, which will put the logo of PNY Technologies on practice uniforms this fall.
The company, a flash-drive manufacturer based in Parsippany, N.J., also bought the naming rights to the Nets’ practice facility in East Rutherford, N.J., to be called the PNY Center as part of a two-year sponsorship agreement. Brett Yormark, president of Nets Sports & Entertainment, refused to comment on the value of the sponsorship. PNY officials would not disclose the specific value but said they are paying in the low six figures for the overall team deal.
To boost visibility and the value of the deal, the Nets’ coaching staff will also wear PNY-branded gear during post-practice interviews. The deal also includes a team Web site presence, and the PNY logo will be seen on the media backdrop used for interviews at all practices. In addition, the team will give PNY four tickets to all Nets away games.