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Could Endorsements Lure LeBron James to New York?

 
06.14.2009 - Updated on 06.14.2009
This time next year, LeBron James, the undisputed king of pro basketball, will need to decide whether 450 miles is all that separates him from becoming the world’s first billion dollar athlete.

If the answer is yes — and some say it might be — James will likely dump his small-market Cleveland Cavaliers for the bright lights of New York in an effort to transform his immense star power into a global brand that could exceed that even of Michael Jordan and Tiger Woods.

“There’s no question it would be a smart move for LeBron to move to New York because it’s a bigger stage, a bigger market and a bigger opportunity,” said Tim Calkins, a marketing professor at Northwestern University. “If there’s a pro and con, the opportunity is probably bigger than the risk."

http://www.foxbusiness.com/story/markets/industries/entertainment/does-big-apple-hold-key-lebrons-b-quest/
2 Comments: Could Endorsements Lure LeBron James to New York?

Posted by
boooman
on 06.19.2009		 i think lebron will b better off n clev .
Posted by

on 06.18.2009		 I hope it does get Lebron James but right now we need to get a shot blocker and i wouldn’t mind having the birdman chris anderson donnie i hope you read this! .

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