Dwyane Wade Releases iPhone App “Driven.”
Is Dwyane Wade's iPhone app "Driven" awesome for ballers developing skills or just a ploy at making more money?
HoopsVibe's Very Quick Call: For $3.99 it's hard to go wrong and although this app is a little corny, it does have some great exercises and drills.
It's billed as the official training app of Dwyane Wade and promises to help you play better, strong, and help you reach your goals. Hmm, that sounds almost too good to be true. Is the app going to actually shoot jump shots for me too?
The app comes with the "Rookie Bundle." In case you didn't realize, you don't get the entire app for your $3.99. Additional add-on bundles need to be bought in the future. The initial "Rookie Bundle" focuses on shooting, ball handling, and overall fitness phase 1.
I have a personal pet peeve about purchases that either promise too much or make you continue to spend money to get what you thought you'd already bought. This app makes both mistakes in my book. If you want the full functionality of the app you need to later purchase the "All Star Bundle" that features dribble penetration, defense, and fitness phase two, as well as the "Finals MVP Bundle.
Wade told the Associated Press, "It shows people ways to work out, a lot of different ways to work out, whether it's basketball drills or not." Wade went on to say, "A lot of people work out at home. A lot of people don't have access to a gym. A lot of people don't have trainers. So it's kind of like I'm the personal trainer for basketball and fitness and I'll show them a lot of things I do with my body and for my body."
If it wasn't only $3.99 I'd say this is a money making scheme for Wade, but with the price being so affordable maybe it's more than just another scheme at making money. Money is something Wade clearly doesn't need more of, but he does appear hungry to chase.
"When I was the leading scorer in the league, the top man on the Miami Heat, I had a lot of endorsements and things going," Wade said. "I have more now than I even did then. My brand is as busy as it can be, and I'm just trying to make it better. All I'm doing right now is I'm planning for the future. I don't know how much longer I want to play or can play the game, so I'm thinking about the future."
The iPhone app costs $3.99 in its current 1.0 version has 46 reviews on the App Store and a 4+ rating.