Cavaliers fans have designed and purchased a billboard encouraging LeBron James to remain with Cleveland.
Glen Infante's website, realcavsfans.com has more than 7 thousand loyal followers.
"There's a campaign where New Yorkers were gathering money to buy LeBron a gift when he arrives in New York And a lot of members were real angry about that and we wanted to respond to that," said Infante.
"It's hard to contact him, send him an email, or even a big sign in the crowd, you know. You only get a small chance to see that sign. But a billboard, he'll definitely see a billboard on the streets of Cleveland."