"We need to find a name like (Jazz)," Benson said, referring to New Orleans first NBA team that relocated to Salt Lake City in 1979. "Whether we can get that or let us use that, you've got to know we're working on it. We'd like to change it tomorrow. We have not gotten that approved, but we're not letting up on it, either. Because we've got a good relationship with the commissioner and his people and we're going to be on them daily to do something."
HoopsVibe’s Very Quick Call: Ah, Mr. Benson, there’s already a team called Jazz. They play in Salt Lake City. Their owner and fans won’t just give back the nickname -even if it makes sense for it to be returned to New Orleans.
To be fair, Benson has a point: Hornets doesn’t suit New Orleans. It’s connected to former owner George Shinn, and the move over from Charlotte. As part of the franchise’s re-branding, they should use a more appropriate moniker -’like Jazz’.
The same situation will come up when (not if) the NBA moves back to Seattle. The team must be called Super Sonics and sport green. Anything else would be criminal.
Now Clay Bennett still owns the Super Sonics nickname but opted not to use it when he caused waves and shifted the franchise to Oklahoma City three years ago.
Bennett and his ownership group have no use for the Super Sonics nickname and logo, and it would be a nice gesture of detente if he returned it to the city of Seattle.
He did, after all, steal the team (watch Sonics-Gate kids).
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