Bamboo themes running wild with Durant's new kicks.
HoopsVibe's Very Quick Call: The creative team over at Nike really went into overdrive on their love of bamboo on this one. Did we mention the KD logo on the outsole is derived from the Chinese character for bamboo?
Marketing is defined as, "The process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers." That quote is straight out of Wikipedia my friends. Yes, we definitely do our research at HoopsVibe.
Clearly, Nike believes the basketball world has a great respect and value for bamboo. For those scoring at home and not boned up on their horticulture, bamboo is a flowering perennial evergreen plant and is one of the largest members of the grass family. Who knew? It is best known for both its extrordinary strength and as the main food source for the Chinese giant panda.
I don't know about you, but when I think about the Chinese giant panda I think about basketball. Hmm, maybe not. Nike definitely made the connection, so lets just go with it.
The KD VI Bamboo shoe comes in the Bamboo color way which is said to echoe the traditional Chinese values associated with bamboo. These are balance, harmony, toughness and versatility. No mention of a giant panda? The shoes's green-and-bronze upper represents the color of bamboo in its different growth stages, and is overlaid with a bamboo graphic pattern. These are set to drop in the US in Mid-September, so go hit your P.F. Chang's in preparation of a Nike / KD / bamboo invasion.
Photo Credit: Nike